Revenue, CAC, subscribers, customers, retention, cohorts, LTV etc. All calculated automatically and forecasted daily, giving teams complete control of what’s going on and where they are heading.
Understand if the current growth machinery is strong enough to take you to profitability over the next 5 years. Toggle between different scenarios based on metric improvements - 30% CAC improvement, 25% retention improvement, slow down in hiring.
AIM calculates the metrics founders and boards want to see from a marketing team. CAC/LTV in relation to your marketing spend - or in simpler terms, money out and money in. Unbox your latest performance across markets daily together with an updated forecast.
Get a deeper understanding of how your core users are engaging with your product and how released features are bringing business value. Explore how your users' purchases, engagement and retention are affecting the overall business performance.
AIM shows you how much is enough. Toggle between different metric improvements and AIM will show you how it impacts your growth forecast. It instantly moves discussions in the boardroom and in the management team.
Understand your metrics better with AIM Stories. With Stories, you have the ability to explore your own numbers in-depth and the reasons behind why you are seeing them.
Now teams and country managers can easily monitor how different markets are behaving. Updated daily and with zero work load required from the HQ team.
The nature of your growth is always worth discussing. Soon AIM users will be able to drop comments and tag each other straight in the graphs. You’ve seen it in Google docs but never in the peaks and valleys of your growth.
AIM draws on all data that’s ever related to your growth - operational costs, acquisition and cohort metrics, as well as lifetime value metrics. No cost is left out, essentially merging the growth models of your CFO, marketing and sales team into a complete and unbiased one.
AIM then unifies the data across your company and identifies the key growth signals hidden in each team's data stacks.
New pipelines, new features, and most importantly, more insights for you to explore about your business on a weekly basis. Think of our team as your very own analytics department, constantly building new functionality to better optimize your growth without you even having to think about it.
When handling other businesses data, only the highest level of security available is an option. We use Content Delivery Network, Kubernetes and Web Application Firewalls to protect our services. All the data is encrypted at all times - during transit, even within the Kubernetes cluster, and when stored. AIM infrastructure is located at an EU based data center powered by green energy.
All features in AIM are free to use for any company, no matter if you are applying for funding or not. AIM is a tool we’re using internally at ArK for evaluating companies' possibilities for financing in their application, but we also have opened it up for anyone to use to get a holistic overview of their performance. In the future there will be add-on premium features but the base level of AIM is always free.
We use the highest level of security for all companies in AIM and any metrics and related to how your business is going is not shared with any third parties. We are storing the data in separate Google Cloud projects and all data transfer is end-to-end encrypted.
We use Content Delivery Network, Kubernetes and Web Application Firewalls to protect our services. All the data is encrypted at all times - during transit, even within the Kubernetes cluster, and when stored. AIM infrastructure is located at an EU based data center powered by green energy.
We usually see accurate and good forecasts for companies with over 100 paying customers within SaaS, E-com and App businesses. But of course, more data gives a higher level of predictability.
ArK’s revenue comes from financing and funding of companies. All companies applying for funding go through AIM for crafting terms of their applications.
