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Frequently asked questions
What are some of the major events that happen during Apple's fiscal year?
Some of the major events that happen during Apple's fiscal year include the release of new iPhones, the release of new iOS software, and the WWDC conference. These events can have a significant impact on app developers, as they can lead to increased traffic and downloads. Understanding when these events occur can help developers to better plan their app releases and marketing campaigns.
What is the Apple Fiscal Calendar?
The Apple Fiscal Calendar is a yearly schedule that outlines when Apple reports its financial results. This calendar is important for app developers because it can help them to understand when users are most likely to spend money on in-app purchases.
For example, Apple typically reports its holiday quarter results in late January, which means that users are more likely to make in-app purchases during this time. Understanding the Apple Fiscal Calendar can help developers to better timing their app releases and promotional campaigns.
Why is the second quarter of Apple's fiscal year important?
The second quarter of Apple's fiscal year is typically the company's strongest quarter. This is due to the release of new iPhones, which typically happens in September. The release of new iPhones leads to an increase in traffic and downloads for apps, as users exploring the new features of their devices. For app developers, this can be a major opportunity to generate revenue and grow their user base. Understanding the importance of the second quarter can help developers to better plan their app releases and marketing campaigns.