For over a year, the ArK team has been hard at work developing our growth forecasting platform –. We’ve designed it to give founders control of their business. Since then, we’ve helped tons of businesses to get an unbiased view of how they are doing. This month, we are proud to announce the biggest feature yet. AIM Scores.
When analyzing your key metrics as a business, there is not any one-size-fits all on how good your numbers are. There is no set CAC (customer acquisition cost) that is good for an app business, no perfect retention for e-commerce, nor a perfect ratio for your marketing efficiency. It all depends on how your numbers relate to each other.
Simply put, some businesses can afford high costs for acquiring new users, while others simply can’t. For some businesses retention is all that matters, while for others not at all to the same extent.
“We’re thrilled to launch AIM Scores into the world, an individual, easy-to-understand indicator for various aspects of your business – broken down into five specific pillars.", says Elin Bäcklund, CTO at ArK Kapital. Scores are another significant step towards empowering founders and tech companies, helping them truly understand all the underlying data, trends and opportunities connected to their individual business. Insights historically reserved only for large companies with extensive analytics departments.”
We’ve identified the five pillars that define a growth machine and connected them to each other. Now, we are putting them in your hands, based on your individual data, to get an even clearer view of your very own growth machine.
The five pillars of a growth machine
ArK scores are based on the core pillars of every successful business. So you can find focus and track how well you’re doing over time.
Your growth score is based on how fast your revenue is growing and the steadiness of it. It also takes into consideration things such as customer revenue concentration and how reliant you are on cohorts of your customers.
Your monetization & profitability score is based on the correlation between your cost for acquiring new users and how much you will earn from them during their lifetime as customers.
The marketing efficiency score is based on how your marketing efforts actually connect to the growth of your company and how effective your marketing machinery is.
The retention score is based on how long your customers are staying with you and monetization of the customers over their lifespan with you.
The financial strength of your business is determined by your current and forecasted revenue intake and cash forecasts.
To get the most accurate score, make sure to have your data connected to AIM
In order to get your scores right, you need to connect your data to AIM from the tools that are driving your business. After that we connect them into one place and unity the data. The processing time is usually a few hours and then it works like a charm automatically.
Ready to get started? Head over to https://www.arkkapital.com/aim and sign up for AIM. Once set up, you’ll have your AIM Scores in no time.
When handling other businesses data, only the highest level of security available is an option. We use Content Delivery Network, Kubernetes and Web Application Firewalls to protect our services. All the data is encrypted at all times - during transit, even within the Kubernetes cluster, and when stored. AIM infrastructure is located at an EU based data center powered by green energy.