Ark Kapital launch forecasting platform giving founders control of their growth.

Ark Kapital
Company update

Ark Kapital launches AI-driven forecasting platform AIM to the public - allowing founders to see if they can push the pedal and grow - mitigating the risk of layoffs and mastering the shift towards profitability.

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STOCKHOLM – 30/11, 2022 – Today, Ark Kapital is announcing the public launch of its growthforecasting platform AIM to the founder community. AIM has been used by ArK Kapital to identify andtrack companies with durable growth and forecast their future cash position, to ensure they can pay backthe loan provided by the tech lender. Ark issues growth loans up to €10m, repayments not starting untilyear three and stretched out over seven years total. From the get-go, the platform was designed to createthe foundation for Ark’s funding decisions (razor-subscription service Estrid being the latest to receive a€10m growth loan on the basis of the AIM-forecast) and with the intent that founders one day will getaccess to the forecasting platform as a stand-alone product. Now, that day is here with AIM, the AI-drivenforecasting platform, becoming available to companies in Sweden, Denmark, Finland, the Netherlandsand the UK, and will expand quickly to include key tech regions in Europe. Founders can as of todayapply for access on arkkapital.com.

“Due to my background - AIM has been a highly sought-after tool for VCs, and we’ve let a few of ourclosest VC friends invite some of their portfolio companies in the beta version. But today is the day wefeel ready to release it widely to the founder community”, says Henrik Landgren, co-founder and CPTO ofArk Kapital.

Developed by the most experienced growth analytics team in Sweden

Co-founder and CPTO Henrik Landgren was the O.G VP of analytics at Spotify, also developed EQT’sMotherbrain from scratch as a founding partner - which abilities have been widely known in VC circles.When Landgren left EQT to start ArK, Motherbrain was tracking over 20 million tech companies and theirgrowth trajectories globally - and was trained to identify hidden dark horses in the market beforecompeting VCs. Since launch, Landgren has assembled an experienced tech and analytics team fromEQT, Spotify, Klarna, Tink, Anyfin and Instabox to build the first forecasting platform running on thecomplete data set related to costs, revenues and user behavior.

The team and ambition are backed by no less than 7 unicorn founders as angel investors - HjalmarWinbladh of Epidemic sound and founding partner of EQT Ventures, Jacob De Geer of IZettle, TimoSoininen of Small Giant Games, Ilka Paananen of Supercell, Sebastian Knutsson of King, RiccardoZacconi of King and Steve Anavi of Qonto.

“Henrik is one of the most prominent people in his field. He was the man that transformed Spotify into adata-driven organization and was integral in EQT Ventures reaching a top spot in Europe. His ability tolink analytics to business outcomes are proven to make winners out of founders”

Hjalmar WInbladh,ArK Chairman of the board.

“This is a new era, where founders need to change gears from growth at all costs to a growth controlmindset. Mastering durable growth with a continuous clear track of the underlying profitability is what willget rewarded at the end of all of this.”,

Henrik Landgren, ArK CPTO

Forecasting a 5-year future cash position - so founders know if they can master the shift towardsprofitability.

The AIM platform processes terabytes of data per customer and condenses it into an easy-to-use,actionable platform, constantly being up to date of where the company is heading. A key component ofthe work has been identifying the core signals that indicate future financial strength for not-yet profitablecompanies - no matter the business model (currently B2B,B2C,SAAS, ECOM). These signals are foundnot just in the teams responsible for growing the user base - but in the CFO’s systems signaling if thegrowth can carry the cost of the whole operation. AIM solves a key problem for founders in these tryingtimes, to get a simple overview if their growth machinery is fit to accelerate or if it will in fact trick them intoa wall.

“It’s common for teams and founders not to draw product, growth and user behaviour analytics all the waydown to actual money on the bank. But metrics needs to be connected all the way down to the financialmodeling. Only then can you know if your customer acquisition cost is any good - by answering thequestion can the engine carry the car and how long will it take me. This is how you mitigate hitting a walland being forced to layoffs”, continues Landgren.

The first step towards changing the growth and funding experience for founders

“It’s overly painful to grow a tech company as a founder, both in terms of raising capital and to get a hangof if what you’re doing is working. We are building for a future where founders can easily plug into AIMand track if they have an underlying money making machine before they are profitable - and see exactly ifit is strong enough to go the distance. The result will be that more companies stand a chance of winning,especially when they’re going up against tech incumbents that have all this in place.” - Henrik Landgren

As more companies onboard AIM, the forecasts will become more sophisticated for everyone on theplatform. Resulting in entrepreneurs being able to make their bets with surgical precision, waste lessresources, find product market fit sooner and all in all increase their chances to make it big. As growthanalytics is a global language, the platform will be able to scale globally - allowing founders in all corners of the world access to best in class growth forecasting and access to funding proactively through theplatform. Founder can as off today sign up for access at arkkapital.com

About ArK Kapital

ArK changes the growth experiences for founders - through groundbreaking scaleup loans and thefrontier of growth forecasting. ArKs full product offering is available in Sweden, Denmark, Finland and theUnited Kingdom. ArK was founded in 2021 by serial entrepreneur Oliver Hildenbrandt (CEO), veteranbanker Axel Bruzelius (COO) and Spotify's former VP of analytics, and former EQT Ventures founding partner Henrik Landgren (CPTO).

For questions:
Rebecca Lundin, CMO Ark Kapital
rebecca@arkkapital.com +46733007840