The Excel updates to boards and CFO
Debating over the right CAC-target
All platforms taking credit for attribution
Not clearly seeing the entire growth machinery
The endless amount of data being hidden across different platforms
Blame game over where the bucket is leaking
The demand that your team should bring in “better” customers
Building dashboards, then rebuilding dashboards
Trying to integrate your growth model with other teams models
Spending more time on metrics than on doing marketing
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, and drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see, which means you can spend time on the “why-analytics” instead.
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, and drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see, which means you can spend time on the “why-analytics” instead.
Have all core metrics ready for you every morning. No need to manually crunch once you are plugged into AIM. This free’s up a lot of time for marketing teams and is a simple way to update founders and the board.
Have all core metrics ready for you every morning. No need to manually crunch once you are plugged into AIM. This free’s up a lot of time for marketing teams and is a simple way to update founders and the board.
Toggle between different scenarios like increased marketing efficiency, higher order value or improved retention and see how your forecast instantly changes. It’s fun to play around in, but more importantly helps you focus on what actually moves the big needle.
Toggle between different scenarios like increased marketing efficiency, higher order value or improved retention and see how your forecast instantly changes. It’s fun to play around in, but more importantly helps you focus on what actually moves the big needle.
AIM indicates the strengths and weaknesses in your growth machinery. When you onboard you will see a scoring between 1-5 in Growth, Marketing Efficiency, Retention, Engagement, Financial Strength and Monetisation. All to help diagnose where the bucket is leaking.
AIM indicates the strengths and weaknesses in your growth machinery. When you onboard you will see a scoring between 1-5 in Growth, Marketing Efficiency, Retention, Engagement, Financial Strength and Monetisation. All to help diagnose where the bucket is leaking.
All features in AIM are free to use for any company, no matter if you are applying for funding or not. AIM is a tool we’re using internally at ArK for evaluating companies' possibilities for financing in their application, but we also have opened it up for anyone to use to get a holistic overview of their performance. We can afford to do this because we make money on our lending business.
Possibly, but we won’t turn AIM into a shit freemium version that forces people to migrate to premium. The current level of AIM is very high and will remain high in the free version.
Not a lot. All we need is to be given access to the platforms tracking revenue, user behaviour and costs. Different teams in the organisation will sit on access, so the internal work is limited to inviting colleagues to grant access. No clean up is needed on your side, or meetings with us to set up.
ArK’s revenue comes from financing and funding of companies. All companies applying for funding go through AIM for crafting terms of their application.
Once you’ve connected it takes maximum 24h for the data to process and insights to be delivered.
