The myriad of Excel spreadsheets that’s never up to date
Time and money you spent on an investor data-room no one looked at
The countless nights deciding on the right CAC target
All internal debates on right level of speed and spend
Deciding that your product launch was a success with no evidence
Analytics teams and CFO reporting different numbers
Not knowing where the bucket is leaking
Not having full oversight of the data hiding in different teams platforms
All the time spent on board prepping
Not knowing how to weigh OPEX cuts against efficiency improvements
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, and drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see, which means you can spend time on the “why-analytics” instead.
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, and drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see, which means you can spend time on the “why-analytics” instead.
Have all core metrics ready for you every morning. No need to manually crunch once you are plugged into AIM. This free’s up a lot of time for marketing teams and is a simple way to update founders and the board.
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see.
Toggle between different scenarios like increased marketing efficiency, higher order value or improved retention and see how your forecast instantly changes. It’s fun to play around in, but more importantly helps you focus on what actually moves the big needle.
If you build machine learning models yourself, you still won’t build them better than AIM. It’s cumbersome to build, maintain and to remain at the forefront. When you plug into AIM, you plug into the best predictive models in growth forecasting.
AIM shows you how much is enough. Toggle between different metric improvements like improved retention, lower CAC, decrease in OPEX and see the impact on your longterm growth forecast in different markets. It instantly moves discussions in the boardroom and in the management team.
Founders use AIM to optimize their growth, and as third party validation in fundraising.
AIM indicates the strengths and weaknesses in your growth machinery. Once onboarded you will see a scoring between 1-5 in Growth, Marketing efficiency, Retention, Engagement, Financial Strength and Monetization. All to help diagnose where the bucket is leaking.
All features in AIM are free to use for any company, no matter if you are applying for funding or not. AIM is a tool we’re using internally at ArK for evaluating companies' possibilities for financing in their application, but we also have opened it up for anyone to use to get a holistic overview of their performance. We can afford to do this because we make money on our lending business.
Possibly, but we won’t turn AIM into a shit freemium version that forces people to migrate to premium. The current level of AIM is very high and will remain high in the free version.
Not a lot. All we need is to be given access to the platforms tracking revenue, user behaviour and costs. Different teams in the organisation will sit on access, so the internal work is limited to inviting colleagues to grant access. No clean up is needed on your side, or meetings with us to set up.
ArK’s revenue comes from financing and funding of companies. All companies applying for funding go through AIM for crafting terms of their application.
Once you’ve connected it takes maximum 24h for the data to process and insights to be delivered.
