Having to prove “product led growth” without the right metrics
Googling “what is good retention?”
Trying to integrate your growth model with other teams models
Reinventing the customer lifecycle wheel 17 times
Hours spent in workshops getting stuck on metric definitions
Being held back from being in the actual learning cycle
Sending excel sheets across the whole organisation
Not having full oversight of the data hiding in different teams platforms
Reporting, reporting, reporting
Not having enough product analytics people
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, and drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see, which means you can spend time on the “why-analytics” instead.
AIM is designed for founders and management teams. All key metrics are calculated and forecasted daily, market per market, and drawn all the way down to a 5-year cash position forecast. It’s the views that boards and investors want to see, which means you can spend time on the “why-analytics” instead.
Have all core metrics ready for you every morning. No need to manually crunch once you are plugged into AIM. This free’s up a lot of time for marketing teams and is a simple way to update founders and the board.
If product analytics are performed in a silo and not connected to entire growth model, it is impossible to work towards product led growth. In AIM product analytics live in the same model as the marketing teams, and CFO forecast - which lets you see how product metrics move the cash position of the entire company.
Toggle between different scenarios like increased marketing efficiency, higher order value or improved retention and see how your forecast instantly changes. It’s fun to play around in, but more importantly helps you focus on what actually moves the big needle.
Cohort forecasts are hard to do and micro cohort forecasts are rarely even attempted. It requires a lot of data infrastructure, which you get for free with AIM. When you onboard, your user base will be broken into about 750 000 micro cohorts, forecasted individually and then pieced together to 1. This level of detail gives you a forecast you can trust.
See 1, 6, 12, 24 month retention forecasts side by side. Looking at this view will tell you if your product bets are moving the needle or not. Toggle between different markets and iterate your on your product with forward looking metrics, instead of looking back in historical metrics.
AIM indicates the strengths and weaknesses in your growth machinery. When you onboard you will see a scoring between 1-5 in Growth, Marketing Efficiency, Retention, Engagement, Financial Strength and Monetisation. All to help diagnose where the bucket is leaking.
All features in AIM are free to use for any company, no matter if you are applying for funding or not. AIM is a tool we’re using internally at ArK for evaluating companies' possibilities for financing in their application, but we also have opened it up for anyone to use to get a holistic overview of their performance. We can afford to do this because we make money on our lending business.
Possibly, but we won’t turn AIM into a shit freemium version that forces people to migrate to premium. The current level of AIM is very high and will remain high in the free version.
Not a lot. All we need is to be given access to the platforms tracking revenue, user behaviour and costs. Different teams in the organisation will sit on access, so the internal work is limited to inviting colleagues to grant access. No clean up is needed on your side, or meetings with us to set up.
ArK’s revenue comes from financing and funding of companies. All companies applying for funding go through AIM for crafting terms of their application.
Once you’ve connected it takes maximum 24h for the data to process and insights to be delivered.
